BMW – Chasing iNEXT

BMW – Chasing iNEXT

Christoph edits Christoph: L27 editor Christoph Cepok edited Christoph Waltz, who unveils the long-chased iNEXT on a test drive with BMW CEO Oliver Zipse – the climax of “Chasing iNEXT”.

The web series was the centrepiece of BMW #NEXTGen 2020: a film crew is supposed to shoot a documentary about the new electric BMW – and simply never gets to see the car. Six episodes in Netflix style, ironic and self-ironic, about the people behind the development, with detours as far as Mars. The soundtrack was written by Hans Zimmer.

▶Play short film

Short film “BMW iX Test Drive” with Christoph Waltz

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▶Play trailer

Trailer for the web series “Chasing iNEXT”

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Editing: Christoph Cepok, Fridolin Körner, Philipp Schneider

Winner: ADC 2021 – Gold and Silver
Winner: Cresta Awards 2021 – Silver (Brand Content), Bronze
Winner: Golden Award of Montreux – Gold
Winner: Red Dot Award 2021 (Brands & Communication Design)

Format: Web series with 6 episodes plus trailer and short film “BMW iX Test Drive” with Christoph Waltz
Premiere: 10 November 2020, YouTube and bmw.com/nextgen
Reach: over 30 million impressions, 14,700 hours of watch time

„…a series that defies the typical expectations of automotive documentaries …“ – BimmerFile

Cast: Christoph Waltz, Oliver Zipse, Hans Zimmer and others

Narrator: Joachim Król

Written and directed by: Jan Bonny, Jens Schillmöller

Creative Direction: Jan Bonny, Jens Schillmöller, Matthias Murmann

Cinematography: Benjamin Loeb, Kristian Engelsen, Joseph Strauch

Music: Hans Zimmer

Animation: Matthias Gerding (Lead), Jakob Weiss (CG)

Colour grading: WeFadeToGrey

Sound: Kai Holzkämper

Production: btf GmbH with Elastique. for the BMW Group; Executive Producer: Lena Breidenbach